Author: Ishita Ghossh

Marketing and Branding

The Evolution of Digital Brand Identity: Emerging Trends

Digital Brand Identity: Trends for 2025 and Beyond With a rapidly evolving scenario, brands face unprecedented challenges and opportunities. The traditional approach of creating brand identity has been fundamentally transformed by technological innovation, changing consumer expectations, and an increasingly connected global marketplace. Understanding these emerging trends isn’t just beneficial—it’s essential for maintaining relevance and building meaningful connections to create a …

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Why Logo Design Is an Important Part of Your Brand

The Importance of Logo Designs and Brands What stands out when you think of the brands that resonate with you? Often, it’s their logo. A logo is more than just a pretty picture; it’s the face of your brand. A well-designed logo is crucial in how your brand is perceived in the marketplace. Creating First Impressions In a world where …

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